| Unit cost | Lowest | Low | Medium | Highest |
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| Best for | Testing a market | Fast brand launch | Branded product with some differentiation | Unique product |
Shenzhen Gainer Electrical Appliances, with its 9,000-square-meter facility, 300+ employees, and 6 production lines in Shenzhen’s Guangming District, offers private label services on its existing hand blender platforms. The company’s free logo design, packaging design, and product photography services make private label a low-friction path to market.
The Private Label Process at Gainer
Step 1: Platform Selection (Week 1)
Choose from Gainer’s existing hand blender platforms:
– Corded hand blender: 200-300W, 2-speed, ABS housing, $9-11 FOB
– Corded hand blender (premium): 500-800W, variable speed, PBT+GF housing, $13-16 FOB
– Cordless hand blender: 200W BLDC, removable battery, $14-18 FOB
All platforms carry CE, GS, CB, RoHS, LFGB, and ETL certifications. The products are already in production — you’re adding your brand to an existing item.
Step 2: Branding (Week 1-2)
Gainer’s in-house design team produces:
– Logo design: Vector artwork (AI/EPS) in your brand colors. Multiple variations for different applications.
– Logo application: Pad printing, laser engraving, silicone label, or IML (in-mold labeling). The method depends on the housing material and surface finish.
– Color selection: Choose from Gainer’s standard color palette or specify a Pantone color for the housing.
– Packaging design: Color box layout with your brand identity, product photos, specifications, barcode, and regulatory markings. Die-cut lines included.
All design work is free.
Step 3: Sample Production (Week 2-3)
Gainer produces 3-5 pre-production samples with your logo and packaging. These are shipped to you for approval. Sample cost: $100-200 per unit (refunded against the first order). Shipping: 3-5 days via DHL/FedEx.
Step 4: Production (Week 3-6)
Once samples are approved, production begins. A private label order of 1,000 units takes 3-5 days on Gainer’s production line. The factory’s 250,000+ units/month capacity means your order is a standard production run, not a special project.
Step 5: QC and Shipment (Week 6-8)
Every unit undergoes 100% function testing (FQC) and AQL 2.5 cosmetic inspection. You can also arrange third-party inspection (SGS, Bureau Veritas, Intertek) at your cost. Shipping: 25-35 days sea freight to Europe, 5-7 days air freight. We explore this further in Stick Blender Contract Manufacturing.
What You Get with Private Label
Standard with every private label order:
– Your logo on the product (pad printing, laser engraving, or IML)
– Your logo on the packaging (color box, 4-color CMYK print)
– Your brand name on the instruction manual
– Your brand colors on the housing (from standard palette or Pantone match)
– Standard accessories (whisk, chopper, measuring cup — varies by platform)
– CE, GS, CB, RoHS, LFGB certification (existing platform certifications)
– 100% function testing on every unit Related: Hand Blender with CE GS Certification.
Optional upgrades:
– Custom accessory set (different combination of attachments)
– Premium packaging (rigid box, window box, magnetic closure)
– Premium finish (soft-touch coating, metallic paint, chrome accents)
– Custom color from Pantone (no tooling cost, same mold) This connects to our guide on China OEM Hand Blender for European Brands.
Private Label Pricing
| Platform | MOQ | FOB Price/Unit | Total (1,000 units) |
|---|
| Corded hand blender (basic) | 500 | $9-11 | $9,000-11,000 |
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| Corded hand blender (premium) | 500 | $13-16 | $13,000-16,000 |
| Cordless hand blender | 1,000 | $14-18 | $14,000-18,000 |
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| Trigger | Action |
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| Selling 5,000+ units/year | Consider ODM for custom housing design |
| Competitors selling the same product | Upgrade to ODM for unique exterior |
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| Retailers asking for exclusivity | ODM with custom tooling ensures exclusivity |
| Want a unique feature or accessory | ODM allows platform modifications |
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| Method | Durability | Resolution | Cost | Best For |
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| Pad printing | Good | Medium | Low | Simple logos, small text |
| Laser engraving | Excellent | High | Medium | Dark plastics, metallic look |
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| Silicone label | Good | High | Medium | Multi-color, detailed |
| IML (In-Mold Labeling) | Excellent | High | Higher | Complex graphics, never wears off |
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| Hot stamping | Good | High | Medium | Metallic foil, premium look |
Gainer’s free logo design service produces artwork optimized for the chosen application method. The factory recommends the method based on the housing material, surface finish, and logo complexity. For more, read Kitchen Appliance Contract Manufacturing.
Why Gainer for Private Label
– Speed: 4-8 weeks from order to shipment. The fastest path to a branded product.
– Low risk: No tooling investment. 500-unit MOQ. Test the market before committing.
– Certified: CE, GS, CB, RoHS, LFGB, ETL — your private label product inherits existing certifications.
– Free design: Logo, packaging, photography — no separate design fees.
– Scalable: Start with private label, upgrade to ODM when your brand grows. Same factory, same relationship.
– Client-proven: Tristar, Scarlett, Redmond, and Vitek started with relationships that grew over time. See also: Hand Blender OEM Manufacturer.
